Asia Pacific is home to the world’s fastest-growing economies and it is the region with the most EMS volume. EMS operators from Asia Pacific are already positioned to meet the region’s cross-border e-commerce needs. The annual EMS symposium offered another excellent forum for 40 participants, including senior management from the Asia Pacific region, to share ideas on positioning EMS for growth.
Asia Pacific EMS operators have a long history of working together, as demonstrated by the participants from Cambodia and Thailand who shared their work as EMS twinning partners. This has followed the region’s other successful twinning projects: China and Japan, and between Indonesia and Singapore.
The calibre of ideas exchanged at the symposium was extremely high. Korea Post shared a thought-provoking look at brand values and how it strengthened Korea Post’s EMS brand so that it’s clearly part of the EMS customer experience. Other operators such as Macao Post shared initiatives to improve EMS by offering more convenience and communication channels for its customers.
Support for SMEs is the key to success for many of the region’s operators. Australia Post shared its strategy to standardize the international product for contract and non-contract customers and the launch of its very profitable Going Global Sales Campaign. Another successful campaign from the region was Singapore’s Start Local Onwards Global to support businesses to expand their international exports.
Along with this, members from the region are also showing continuous commitment to improving operations including EMS Viet Nam’s focus on improving performance on leg 2 and China Post’s growth strategies. For EMS to grow further partners around the world must work together and so Asia Pacific operators at the symposium also heard updates on from Norway, Nigeria and the USA.
Many of the region’s strategies have resulted in international express customers receiving an ever improving service. EMS is valued by customers in Asia Pacific and operators within the region are working closely with businesses to support its international e-commerce needs.