Skip to main content

A clear value proposition boosts EMS growth in New Zealand

Published on

New Zealand EMS - International Courier logo

Offering customers in New Zealand a clearer value proposition through a simplified product hierarchy has helped boost global growth for EMS in New Zealand. The new strategies adopted by New Zealand Post to improve their international courier service has increased EMS volume growth from 15% (June 2015) to nearly 40% (May 2017). 
New Zealand Post looked at their range of products and decided to reset them by bracketing what they offered to consumers and small & medium enterprises. This resulted in a clearer value proposition for customers which helped to drive strong volume growth from lower priced services.
Other strategies included a renewed focus in the commercial space to increase volume from existing customers. The introduction of a dedicated commercial outbound focused sales team helped with the acquisition of new customers and also contributed to their EMS success.
EMS in New Zealand is experiencing growth despite strong competition. To ensure that they can compete and fulfil their customer promises, New Zealand Post has concentrated on major trade lanes, ensuring that they provide consistent performance levels to their customers. Currently, EMS is restricted to 52 destinations. Since 2012 they have steadily increased the number of destinations for international EMS always ensuring that they meet their customer promise.
New Zealand Post also has other initiatives to improve EMS performance. They are working to improve customs declaration forms to ensure an easier clearance of goods. There is a focus on streamlining transport by developing their strategic partnership with Cathay Pacific airways. Finally, there are potential performance enhancements as New Zealand are ready to send and receive ITMATT messages enabling quicker and easier customs clearance for EMS items.