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Record boost for express delivery in China sales
China’s 'Double 11 Shopping Festival' (also known as Singles Day) and Taobao Marketplace's big '12.12.' sales in 2014 generated record business for express delivery companies.
The Double 11 Shopping Festival was started by the internet retailer Alibaba in 2009, has now turned to be China’s busiest day for online retailers, shoppers and couriers. In 2014, a new sales record was set, with mobile sales accounting for 42.6% of total traffic share.
This was then followed by the '12.12' sale which offered large-scale discounts on a wide range of goods and services offered by SMEs on Taobao Marketplace.
'China Consumer Reports' launched a test activity during the 2014 'double 11'. They tested the nine biggest express companies in China, by sending 126 items among seven biggest cities in China. The result shows that EMS is the speediest express company in China, with most regulated and standardized package wrapping and price.
China EMS prepared in advance for the event: by temporarily opening more than 1,000 inter-provincial trunk lines, increasing six all-cargo aircrafts, and recruiting more people for delivery. Within the period from November 11 to 20 2014, 30 million items were processed and delivered, with the peak day of 7 million.
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