During the Pan African Postal Union (PAPU) Administrative Council meeting held in Yaoundé, Cameroon in July, more than 300 delegates, representing PAPU African members including directors general, ministry representatives and other senior management and participants from restricted unions and other organizations, met to discuss their collective vision for 2020 and how African posts can proactively develop innovative, integrated and inclusive solutions for customers and stakeholders.
The forum featured a presentation on EMS Challenges and Opportunities in Africa which outlined the positive market outlook in Africa for e-commerce growth, provided individual country status on EMS performance KPIs, proposed market development strategies designed to boost customer trial of and loyalty to EMS, gave guidelines on partnering with competitors, and concluded with the future strategy for EMS.
The e-commerce market in Africa is expected to be US$ 50 billion by 2018 powered by the youngest continent on earth. PAPU adopted the recommendation for all African posts to reach objectives and key performance indicators of the EMS Business Plan 2017-2020 as a key strategy for posts to capture the significant growth expected in cross-border merchandise business.
In addition, seventeen participants from twelve postal operators from Africa took part in an EMS performance improvement workshop during the PAPU events. Participants worked together to identify common procedures to improve EMS in Africa and members exchanged expertise to identify potential solutions for performance issues. EMS managers heard the latest information on e-commerce innovations; supply chain issues; EMSEVT V3; Pay-for-performance; EMS marketing; and EMS reports and performance monitoring. All participants produced individual action plans designed to improve EMS quality of service.