Jamaica Post has not been daunted by the increasing competition in the Caribbean market and has worked hard to achieve a staggering 35% EMS export growth since 2012.
In a crowded marketplace, Jamaica's knowledgeable and committed staff have acted quickly to identify and tap into the demand for EMS from the Jamaican micro, small, and medium-sized business sector. Small businesses, the self-employed and local online businesses have been seeking affordable and quick delivery options to send items to their overseas customers and Jamaica’s EMS has provided a market-ready solution to meet this demand.
Marketing campaigns have ensured that Jamaica Post's EMS export volumes continue to grow. In 2014, promotion of EMS was intensified through radio commercials and interviews; participation in expos; presentations at professional and private sector meetings. Jamaica Post staff have worked to educate local customers on the ubiquitous reach of the international EMS network and plan to increase use of the service by adding a further 16 offices.
Along with creative marketing, they are constantly analysing EMS data in order to close service gaps and ultimately the quality of end-to-end EMS service offered to customers. To begin with they have concentrated on their top three import and export trade lanes: USA, Canada and Great Britain. As part of the EMS network they are working with other EMS stakeholders to explore strategies to improve quality of service and thus market share. To support these initiatives, Jamaica Post is in the process of upgrading to IPS and continues to work with the Jamaica Customs Agency to identify ways to improve efficiencies in Customs procedures that impact on EMS delivery standards.
Jamaica Post is aiming to build on this growth through further development of their EMS service and by attracting new e-commerce customers. Their commitment to the continuous improvement of the EMS service was cemented as Jamaica was one of the Caribbean operators who signed the Bridgetown Declaration on EMS Cross-border E-Commerce principles and the continuous improvement of the quality of EMS service in the Caribbean region.